When you think you’ve found that someone who knows you better than yourself, there’s someone out there who knows you even better. Your favourite brands. Companies can figure out what kind of person you are from your internet activity and send you ads for, say, your favourite sneakers — the ones you just added to your cart and abandoned, along with similar ones you might like.
But it’s not all about the ads. Your data also helps companies improve their products and services based on what you might need before you even know you might need it. This On the Money episode with Vishnu Kaushal takes you through big data, how companies mine information and data privacy concerns.
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Conceptulised and Produced by : Supari Studios
Director : Ayush Shah
Executive Creative Director : Nisha Vasudevan
Senior Creative Director : Victor Daruwala
Associate Creative Director : Vaibhav Dhanda
Executive Producer at Supari Studios : Prachi Vasant
Executive Producer : Debadrita Ghosh
Creative Producer at Supari Studios : Anuttara Pandit
Associate Producer : Payesi Chheda
DOP : Suraj Dande
Writer : Deeksha Tripathi
Researcher : Advit Mohunta
1st Assistant Director : Rohan Phatak
2nd Assistant Director : Ashish Nigam
Post Producer : Abhishekh Shankar , Fahad Chowdhary and Akshita Kariwala
Post Supervisior : Amey Golatkar
AVP Strategy and BD : Ishan Naman Sinha
Manager Strategy and BD : Saloni Dukle
Intern BD and Strategy : Brinda Damani
Editor : Kanika Parikh
Graphic Designer : Shreya sethi
CG and Online : Vaibhav Shete
Art Director : Kajal Kumar Das
Sound mix master : Sairaj Patil
LP : Mangesh Kumar Mishra
Production Manager : Abhishekh
Animator :Wayne Fernandes
