What do Michael Jordan, Kanye West and Ned Flanders have in common? They complete every major sneakerhead’s shoe rack, nay, closet. If you ever participated in a sneaker raffle, stood in an endless line outside a store or dealt with parents complaining about how many shoes you own and have never even worn, you will relate to this video in which we talk about sneakers and streetwear and the billion-dollar subculture it has become.
How did it come to be this billion-dollar super-exclusive I-must-own-a-pair industry? On
the Money, hosted by Vishnu Kaushal, brings you a series of video essays where
he dissects and sheds light on the financial aspects of different industries,
businesses and even trends.
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------- CHAPTERS ------------------------------
00:00 - Introduction
00:48 - History of sneakers
01:30 - Sneaker collaborations
02:50 - Who is a sneakerhead?
03:11 - The resale market
04:03 - Vedant Lamba (founder, @MainStreettv ) on the business of reselling
05:20 - Hype
06:15 - Future of sneaker & streetwear culture in India
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Credits:
Video Interview: @vedantlamba, Founder, Mainstreet
Image: Will Smith, Ownership: NBC
Image: Tupac, Ownership: Karl Kani
Image: Daniel Hasbani, Ownership: Daniel Hasbani
Image: Harshvardhan Kapoor, Ownership: Harshvardhan Kapoor
Image: Ranveer Singh, Ownership: Ranveer Singh
Image: Badshah, Ownership: Badshah
Image: Rannvijay Singha, Ownership: Rannvijay Singha
Image: Superstar Original Sneakers, Ownership: Adidas
Conceptulised and Produced by : Supari Studios
Director : Ayush Shah
Executive Creative Director : Nisha Vasudevan
Senior Creative Director : Victor Daruwala
Associate Creative Director : Vaibhav Dhanda
Executive Producer at Supari Studios : Prachi Vasant
Executive Producer : Debadrita Ghosh
Creative Producer at Supari Studios : Anuttara Pandit
Associate Producer : Payesi Chheda
DOP : Suraj Dande
Writer : Aayushi Jagad and Urjita Wani"
Researcher : Advit Mohunta
Post Producer : Abhishekh Shankar and Fahad Chowdhary
Post Supervisior : Amey Golatkar
Editor : Yohan Benson
AVP Strategy and BD : Ishan Naman Sinha
Manager Strategy and BD : Saloni Dukle
Intern BD and Strategy : Brinda Damani
1st Assistant Director : Rohan Phatak
2nd Assistant Director : Ashish Nigam
Graphic Designer : Viraj Nemlekar
CG and Online : Vaibhav Shete
Animator : Wayne Fernandes
Art Director : Kajal Kumar Das
Sound mix master : Sairaj Patil
LP : Mangesh Kumar Mishra
Production Manager : Abhishekh
